WHY PURE We call exact-word domains that have no added references pure names, because they are simply that; pure… In other words, they have no meaningless additives appended to them, such as .com, .org, etc…
Pure names are most often used as business identities, but they also have some fascinating personal uses. These domains are also referred to as branded identities, alternative or exact names, and the reason they are so special is easy to understand:
Think about it. If you are a business’ customer would you be more influenced by seeing them use an exact.name , that perfectly describes their identity, or a name that has unrelated (and frankly meaningless) references added to the end of it – such as .com, .biz, etc…
Purena.me – No Additive Names