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If it were physically possible to throw a ball at the Internet, your throw wouldn’t have to be very accurate to strike some article, blog post, or social-media blurb about artificial intelligence (AI). It seems that AI is on every leader’s mind at every technology company—taking the business world by storm—and the general public has been all too happy to follow suit. There’s a new gold rush at hand, with the spoils going to the companies, startups, and enterprising individuals who find ways to best leverage

But is AI all that advantageous—or ready to become so? As a UX professional working in the industrial-automation domain, I want to share some perspectives in this column that might be surprising to you. Most importantly, we must endeavor now, more than ever , to balance human authority and empowerment with the automated and artificial solutions that we’ll create and likely champion going forward. In this article, I’ll delve into the following:

Visual designers design and implement the aesthetics of a product, application, or Web site, including its use of images, colors, and fonts. How designers place visual elements on a page to create an overall look and feel is crucial to delivering an effective, attractive design.

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