We think inside of a different box... That box is outside of the box that most normally think within. We basically create new thinking boxes...
Development of non-traditional applications (and eventually devices) with a passion to change the way the world interacts with media.
We write code. We spend tireless hours writing it. We write so much code that our fingers sometimes get blisters. And then we test the code... and sometimes find out that we wrote the wrong code. So we write new code when that happens. We basically repeat the above over and over again until our fingers are calloused and our apps are ready for deployment.