Description: Alec Alpert is a professional copywriter and technical writer specializing in high tech – white papers, case studies, articles, user manuals, assembly instructions, process descriptions, PowerPoint presentations and more.
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Let’s face it: whether you are a large Fortune 500 company or a small business, at some point in the product development cycle, you will need to create marketing collateral and product usage documentation. Both types of documentation are crucial to your enterprise’s success.
While marketing collateral persuades prospects to take the next step in the buying process, product usage documentation, on the other hand, presents complex technology in the form of easy to understand instructions for the user.
Since these two types of documentation serve different purposes, they require different skill sets from the writer. One is known as “copywriting” and is associated with promoting and selling products, focusing on the product benefits for the user and a call to action . The other skill is known as “technical writing” and is associated with creating product usage documentation, focusing on product features rather than on benefits to the user.