We decided to create a new ritual for Lucky Charms; eat 'em when you’re in need of luck. Because what better good luck charm than Lucky Charms themselves?
Xfinity needed an injection of creativity into their acquisition work. But at the same time, they needed to make sure the work was flexible enough to house any price-point for any product or service, for dozens of markets — oh and any special terms and conditions… you get the gist. One piece of creative that could easily work for hundreds of versions. To do that, we created Drop Everything; Xfinity deals so good you’ll literally drop everything to get to them. Using screens to pay off the offer details and
To be an Olympian, you have to perform at the highest level. That’s where Olympians and Xfinity have a lot in common—high performance. Through that analogy, we showcased how we’re pushing the limits of what technology is capable of and empowering viewers to have the ultimate Olympics experience across all of their devices.