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The Propex website connected the products the company made to the markets the company served. By focusing on both the customer and optimizing the site, traffic instantly doubled and continued to grow. Role: Create strategy, concept and messaging. SEO and Social Integration. Manage internal team, Hire/Manage external developers. Supervise Wordpress customization. Site launch and training events.
Communicating a clear brand position as well as a clear call to action were key objectives in redesigning this site.
Role: Role: Direct site strategy and search optimization, messaging, and concept design, Manage creative look and programming of the site, Train internal team, Create and execute public site launch to make a splash during industry event/tradeshow demonstrations.