Description: Leading through actionable analytics
Posted by Chris in Market Research Leadership on August 24, 2015
Now nearly five years since Omnicom Group, Inc. acquired The Modellers, LLC, founder Dr. Chris Diener has started a new company, The Analytics Team, Inc. ( www.analytics-team.com ). When Dr. Diener originated the idea and co-founded the prior firm in 1998, the aim was to provide advanced analytics services to other market research, advertising and consulting firms. That was the main roadmap for the first eight years. It was a “wholesale” analytics approach. It then grew into a full service market research f
The Analytics Team, Inc. is returning to this pure “wholesale analytics” service model, giving service providers a new analytics option, yet based on over 20 years experience in the industry and having done it before. On the market research side, It provides high quality multivariate analytics from maps and driver models, through chaid and segmentation, to MaxDiff and choice modeling or choice-based conjoint. But it also combines these more traditional approaches with database, social media, and marketing