Problem: For decades, the outdoors has been portrayed as a white world. Discover The Forest wanted to changed that picture.
Idea: So we decided to invite them to the forest using a cultural space were they feel represented the most, music. That’s why we invited Black and Latinx artists to create songs about their experiences in the forest. And released these singles so that the music artists and songs can serve as role models that invite and inspire more diverse families to connect with nature and all its gifts.
This single was our first “Play The Forest” release, there’s more to come.