BRANDY COLE
How do you get people excited for the Grammy Awards? You remind them why they love music. The week of the show, we transformed a boring NYC commute with the help of nominated artists, Macklemore and Ryan Lewis. Our big campaign, “Music Unleashes Us” gave a bunch of New Yorker’s the surprise of a lifetime, showing exactly how music can bring people together, get them smiling, and convince them to let loose.
With no paid media, the viral stunt garnered attention from major shows like Good Morning America, Today Show, and Entertainment Tonight. Clio Silver Music Film Clio Silver Music Partnerships Clio Bronze Music Events/Engagement Clio Shortlist Music Innovative Media Creativity - Editor's pick Time Today E! Huffington Post BuzzFeed The Wall Street Journal CNN ABC News Fast Company
We were tasked with selling a variety of products that had absolutely nothing to do with each other. This campaign managed to achieve the impossible. Oh, and after our Barbie spot aired, the Dreamhouse was permanently modified to hold a smartphone as a flat screen TV.
BRANDY COLE