aNou - The Way | Hairdressers, take power!
For decades, the sale of so-called “professional” hair care products , represented an important source of income for hairdressers.
But since the rise of e-commerce, salons have lost this exclusivity, and major brands no longer hesitate to sell their products at low prices on the web.
Unfair competition causing a drop in profitability for many hairdressers: in 2022, professional products saw a 30% drop in sales in salons.
aNou - The Way | Hairdressers, take power!