Description: ANZMAC 2019 Conference Welcome to Wellington and, more specifically, to Victoria University of Wellington where we invite you to join us for the 21st ANZMAC conference, ANZMAC 2019.
Welcome to Wellington and, more specifically, to Victoria University of Wellington where we invite you to join us for the 21st ANZMAC conference, ANZMAC 2019.
As New Zealand’s global-civic university we are all too aware of the Winds of Change that are assailing modern marketers throughout the world and the backdrop against which these changes and challenges play out.
The turbulence which surrounds us on the technological, social, political, environmental and economic fronts presents but a few of the issues with which modern marketers must learn to contend. How do we approach such an environment in order to uncover the opportunities within these challenges?