Marketing ideas, whether they are physically enveloped by a product or not, is our main concern.
In this respect intelligence is crucial and strategy becomes the most important intentional play for any business. We are there again with long term acquired expertise in particular in the fields of technology based security of valuables, dissuasion based technologies and intellectual property (IP) valorization projects. And although we have to play local games, we maximize globally for obtaining optimal global payoffs.
Innovating is not enough. We must foster creativity and implement innovation in a way naturally compatible with a society where we want, and where we can live in the future. And if we need humanity to play according to some rules, we must create the game. And preferably games where the best for each individual play coincides with the best collective play for society. - Paulo Coelho Vieira