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Asia Siyaka
It was during the British era that tea first began to be cultivated and manufactured here. Tea from Ceylon soon gained the reputation of being the finest in the world, and tea exports became the mainstay of the colonial economy. Housewives and restaurateurs across the globe grew familiar with the name of the country, learning that its appearance on a tin or packet reliably guaranteed the quality of the tea inside. Independence brought new markets, and production continued to increase.
In 1965 Ceylon became, for the first time, the world’s largest exporter of tea. When the country changed its name to Sri Lanka in 1972, its premier industry was faced with a knotty problem. Ceylon was not only the former name of the country; it was also one of the world’s leading brands, familiar to consumers from Virginia to Vladivostok – a brand the industry had been actively promoting and investing in since the early 1930s. Abandoning it would deliver a setback from which there could be no easy recovery.
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