When shopping for cameras, lens and brands it is important to compare products in order to find the best option. There are four key steps that should be undertaken in order to effectively compare different items:
1. **Reviewing product specs** – Reviewing the technical specifications of each item will allow you to understand how they differ from one another. This includes understanding things such as megapixels, zoom range, sensor size and type, video resolution, etc.
2. **Research consumer reviews** – Looking at customer reviews can give a good indication of which products have been successful or not. Reviews will also provide information on any potential issues associated with certain models or brands that may influence your decision-making process when comparing them.