For more than 5 years we have been specializing solely in performance marketing. Throughout this time we have successfully helped run products around the world. Working on ROI, not traffic It doesn't matter how cheap a lead is if the ROI of traffic is low. That's why we first of all look at the final indicators: return on investment, sales volume. And after that we focus on the intermediate indicators and their optimization. That is why even if our main task is only traffic setup, we also watch the steps of