Description: Automotive market research firm, IMR conducts custom syndicated and proprietary market research studies specifically focused on the automotive industry.
Founded in 1975, IMR conducts syndicated and proprietary market research studies that focus on the automotive industry including the automotive aftermarket, heavy duty and fleet segments. IMR’s research portfolio and service offerings provide a wide range of strategic and tactical solutions that provide insight into your most pressing questions. With a focus on industry trends, DIY/DIFM consumer parts and service purchasing behavior, repair shop purchasing behavior, channel trends and many other important m
March 28, 2023
At the beginning of 2023 IMR surveyed independent automotive repair shops to get insight into what they believe their biggest challenges will be in 2023. Given the changing market dynamics …