Description: Schönredento whitewash [fig.]to put a gloss on sth. [fig.]Schön redento speak beautifully Language is a nuance. It can mean the difference between understanding and misleading. The difference between saying the right thing, or putting your foot in it. Or as you'd say in German, "ins Fettnäpfchen treten". As a bilingual copywriter, I develop concepts in…
Schönreden to whitewash [fig.] to put a gloss on sth. [fig.] Schön reden to speak beautifully
Language is a nuance. It can mean the difference between understanding and misleading. The difference between saying the right thing, or putting your foot in it. Or as you’d say in German, “ins Fettnäpfchen treten”. As a bilingual copywriter, I develop concepts in English & German, and I also specialise in transcreation – that’s the art of translating ideas rather than words. The end result aims to reflect the true spirit of the original as well as cultural differences.
So if you’re looking for ideas that ‘click’ in English and/or in German, do get in touch.