bcagency.co.za - The Behaviour Change Agency (BCA)

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Description: The Behaviour Change Agency uses data and behavioural science to develop creative strategies and communication solutions for businesses and organisations.

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Where powerful insights from behavioural and data science meet passionate creativity to stir up sustainable change in customers, employees and citizens.

With households responsible for 72% of global greenhouse gas emissions, Dr Jako Volschenk, senior lecturer in Strategy and Sustainability at Stellenbosch Business School, says on World Earth Day (22 April) it is time to stop waiting on governments to fight climate change, and to focus on how the behavioural changes of individuals can achieve the substantial reduction.

Our behavioural specialists use the latest tools and cutting-edge science to really understand the context, target audience and behavioural challenge at hand. Rigorous testing frameworks help us to optimise and refine our approach.

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