bensfsmith.co.uk - Ben Smith Portfolio

Description: Welcome to my latest catalogue of work

graphic design (25806) portfolio (18573) illustration (16528)

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Design for me is about creating excitement, fulfillment, and utility. A successful project delivers all three.

FORM was born from a collaborative partnership, not a boardroom. I ditched traditional methods in favour of a creative brainstorming sessions to uncover the heart of the brand. This exploration led to a compelling brand narrative which I translated into a visual identity. A crafted logo, carefully selected colour palette, and appropriate typography and wordmark, brought FORM's unique approach to 3D and motion design to life.

To ensure a cohesive brand experience, I developed a comprehensive style guide, bringing the brand to life across various touchpoints. From crafting a dynamic website and an animated logo that captured FORM's essence, to designing engaging social media assets and professional stationery, every element aligned with the brand's vision. This holistic approach empowered FORM to maintain a strong, consistent brand presence, effectively communicating their innovative spirit and positioning them as leaders in the

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