Description: Bitácora Social - Experts on people and their everyday lives
recursos humanos (690) responsabilidad social (63) políticas públicas (23) marketing y publicidad (16) imagen y comunicación (3) bitacora social (1) investigaciones antropológicas (1)
BEYOND TARGETS "Rather than just understanding people's actions and decisions when they buy one brand or another, we want to understand the role that these brands play in their daily lives. We see relationships, not transactions."
BEYOND THE BRAND "We seek to understand how certain brands and products become part of people's reality, their everyday, their contexts, their signifiers, their relationships, etc."
UNDERSTANDING THE "SAYING" & THE "DOING" "To assess the differences between discourse and action, we don't just listen to people, we observe them."