Description: The objective of the Breakfast is Best campaign is to raise awareness of the importance of breakfast, and to ensure that breakfast is treated as a serious public policy issue.
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With non-communicable diseases on the rise, and many Europeans skipping breakfast, the Breakfast is Best campaign is calling on stakeholders across Europe to address the importance of breakfast in healthy lifestyle choices and combating health inequalities.
The Breakfast is Best campaign – a multi-stakeholder science-based campaign involving Europe’s dieticians, doctors and the breakfast cereal industry (CEEREAL) – has launched the “ Make Time for Breakfast Pledge ”, calling on Europe to do more to encourage its citizens to have breakfast every day.
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