The wireless sector is highly competitive, but in the entry level sector is even more so. Based on the insight that existing customers LOVE the chatr, we created a social campaign that got existing customers talking to the chatr demo (those in life transitions and newcomers) about what they love about chatr.
Phase 2, is even bolder. Leveraging the calling platform, potential customers are able to call and speak directly with existing customers about their experience with the network!
Art Direction: Bronwyn Anderson Writer: Owen Milburn ACD: Trent Thompson Video: Dave Lemkey Account Director: Rachel Selwood