Description: This rich, entertaining, bestselling, and award-winning introduction by former Columbia University professor and Predictive Analytics World founder Eric Siegel, which reveals the power and perils of predictive analytics, showing how predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime-fighting and boosts sales.
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David Leinweber, author, Nerds on Wall Street: Math, Machines and Wired Markets
Stephen Baker, author, The Numerati and Final Jeopardy: The Story of Watson, the Computer That Will Transform Our World
With a foreword from Thomas H. Davenport, coauthor of Competing on Analytics.