Description: Caissa Consultancy are experts in digital strategy, data, web and app strategy, interim management of digital projects or departments.
web (36980) digital (15620) app (12350) ai (10837) social media (9467) blockchain (6653) fintech (1613)
CDO Corner
Digital and Data Strategy Consultancy We help formulate data and digital strategy and make it implementable by drafting the supporting organizational design, creating the Target Operating Model including governance, identifying required people and processes. We help with transition and take on operational interim- or change management if required.
The building of a site or app is often regarded to be an end goal in itself. We see it is actually a derivative of a solid strategy in which the customer journey has been plotted against all digital touch points, including social media platforms. Media buy and exposure (paid, owned, earned), content refresh pipeline and (re)targeting approach need to be articulated in KPIs for each stage of conversion from awareness to interest, engagement and advocacy. Digital strategy is not a desk paper but is the compan