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Technology needs to align with the business, so make sure you understand the business goals and needs. Talk with your business partners to understand their pain points, challenges, and opportunities. What are their strategies and priorities, and how can technology make an impact on achieving those goals? It’s more effective when the organization doesn’t operate in silos so if some groups do take those individual inputs, they should engage with business partners collectively (such as with finance, operations

External sources can also provide valuable information. You can attend conferences and read trade magazines to stay informed about emerging technologies and industry trends. Leverage industry trends and benchmark studies such as Gartner’s Magic Quadrant reports providing a comparison of different vendors to help align the vendors’ strengths and challenges with your organization’s needs.