In my role at Deeplocal, I am the conduit through which the brand flows. While we are in the client services industry (some would call us an agency), Deeplocal has a strong and rich history and an authentic sense of itself. Being the gatekeeper for that brand and bringing it forward as the company evolves has been one of my greatest professional joys. I am actively working on repositioning the brand as a creative technology and experience design company, through content marketing strategy for channels like
I also played a role in maintaining and evolving the Victoria’s Secret, Bonobos, and Dove brands through clever and artful content marketing (see Campaign Strategy, Social Media Management, and more tabs on my Work page for examples).
Image by Erin Kelly Photography for Deeplocal. Art Direction by me.