Description: I’ve been working with User-Centred Design, Service Design, and User Experience since 2000 in a diverse range of industries. My goal is to improve the usability and experience of services, making them more engaging, intuitive and straightforward. My work process is based on UX methodologies and techniques. First, I look to understand users and business needs and pain points through User Research and workshops. Then, co-create User Journeys, Service Blueprints, wireframes, and high-fidelity prototypes to tes
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Lead Service and User Experience Designer with 20+ years of international experience in the UK, USA, and Brazil, I have had the pleasure of working across diverse industries such as government, transportation, retail, and fintech. My passion lies in tackling complex end-to-end projects and championing Design Thinking and User-Centred Design methodologies. Committed to accessibility and inclusivity, I'm an advocate of creating low and high-fidelity prototypes to test concepts with real people. I'm always exc