chiefinstigator.com - ZURB - Bryan

Description: ZURB, creating unique customer and user experiences. We are brand engineers that provide companies with strategic marketing, design and branding solutions. Work includes identity, branding, information design, web design, illustration, software design, icon design, and multimedia work.

design (76400) interaction design (855) design thinking (839) design strategy (141) zurb (15)

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Our fearless leader has been driving progressive design at ZURB since 1998. That makes him quite the instigator around the offices, consistently challenging both the team and our customers to strive to always do better and better. Check out some of his thoughts here and follow him at @bryanzmijewski .

Our summer launch party has been a ton of fun and taught us a lot about how we release Helio features in succession, while remote! Since June we’ve released Max Diff, Ranking and Point Allocation, no small feat. As summer is quickly drawing to a close we wanted to end on a high note and go out with a big bang! Our last release for the summer is (drum roll please), Card Sort!    

Design is the rendering of intent - it requires thinking about the future state of a service or product and putting forth activities to make that outcome real. And it’s fraught with failure.  As most designers know, the more creative and forward-thinking the vision, the greater the chances of failing along the way. Thus, the really great designers not only accept, but celebrate failure as an essential part of the design process.