Description: CMO Technology News is an electronic publication designed specifically for marketing professionals. Our goal is to save you time and make you smarter by providing the news, insights and thought leadership you’ll need to stay ahead of the latest industry and technology challenges and trends. The publication will save you time by presenting only the most compelling information in quick, easy-to-read articles and synopses.
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A UK frenzy over the rollout of Prime, an energy drink from YouTubers and boxers Logan Paul and KSI, offers marketers a curious case study in the powers of scarcity and social media.
Transgender influencer Dylan Mulvaney has broken her silence after her video promoting Bud Light sparked a weeks-long backlash from conservatives, including calls for a boycott by musicians Travis Tritt and Kid Rock.
Optimism seems to be outweighing potential concerns as chief marketing officers respond to the rise of ChatGPT, the popular text-generated chatbot from artificial intelligence company OpenAI.