Global Summer Campaign 2022 Daniel Wellington
A campaign focusing on the younger target group. Highlighting this summer pastels watches, by showing a group of friends traveling to the south of France, exploring a village and it's markets, beaches and squares. With salty hair, an analoge camera and a tote bag filled with groceries for the evening hangout by the beach they take Menton. A full 360 campaign with tons of content for retail, SoMe and web. Concept, Art Direction, and Graphics by me. DOP: Charli Jung Photographer/Director: Rasmus Weng Karlsen
A new square female watch was launched together with Eyewear. With a desire from stakeholders to also cover the best selling men's watches I wanted to create classic high-end watch shots with a 70´s vibe. A full 360 campaign with tons of content for retail, SoMe and web. Concept, Art Direction, Storyboard by me. DOP: Robert Andersson Photographer/Director: Jaclyn Adams