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By Allison Schiff – Article taken from AdExchanger.com Integral Ad Science, DoubleVerify and Moat, are banding together in an uneasy alliance to tackle in-app viewability using open-source software IAB Tech Lab took over responsibility for managing open-source code originally developed by Integral Ad Science that lets publishers work with multiple viewability vendors without having to integrate multiple viewability SDKs IAS…
By Andrew Wohlwend – Article taken from AdAge.com Short-form messaging is necessary Last year, YouTube introduced their six-second bumper ad to the platform YouTube maintains ad revenue, consumers get a better user experience brands maximize awareness and reach by serving bite-sized ads in a mobile-first environment Brands have begun to embrace platform- and content-specific advertising Seen value of Snapchat-specific vertical…
Amazon Video Ads (AVA) rolled out this week to advertisers working with the Amazon Media Group (AMG) The out-stream video product allows advertisers to run an autoplay video as shoppers browse on the Amazon platform across desktop, tablets and smartphones The ads are muted by default and are click to view ads in full-screen mode with audio Amazon engineers developed the…