Description: Customer Relationship Management Software Blog.
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THE BUSINESS CASE FOR CRM
The Harvard Business Review recently conducted a study on customer retention and the link to company profitability. It found that for many companies, if an organization can increase its customer retention rates just ten to fifteen percent, it can double profits. This should come as no shock to business owners and managers today that already know their best source of income is their current customer base. The challenge comes in identifying the most profitable clients and then devising a system that assures t
CRM, or Customer Relationship Management, is first and foremost a business strategy. It is a deliberate and systemic method in which companies implement customer facing processes to accommodate customers, continually develop customer relationships and increase revenues from customers. Information Technology (IT) facilitates CRM objectives and processes by using sophisticated software programs to automate customer facing and back office operational activities and processes. In many cases, the CRM software su