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When selling a new product, advertisers often go out of their way to make it sound as great as possible. This is done by generating buzz or hype before the product is even released to the public. If you, as an advertiser, are able to create that excitement early on, you can potentially be making sales before your product even hits your online store. Generating hype is something that has been done from the very early days of advertising, but there are some serious pros and cons to consider before you fire up
Measure, connect, engage and follow-up with viewers The harsh reality of advertising online is that people tend to forget about a viral campaign the moment a new one comes along. Therefore, it’s important to monitor ad performance reports provided by the ad server. Pay attention to what people are saying on social media pages. Build and maintain a list of potential customers who have expressed an interest in what it is that you are offering. Follow up and engage with them frequently. Gentle reminders help k
Build a fanbase No matter what type of advertising you use, nothing will ever beat word of mouth. People love to feel as though they are playing an important role in the success of a new product that they love, so be sure to use that emotion and desire to your advantage. Find the loyal clients, supporters and build a fanbase from there. Encourage, energize and incentivize them to talk about your products on all communication channels. By doing so, you will be creating that awesome word of mouth that costs y
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