Description: DAGGER agency
Coach Nick Saban and Coach Deion “Prime” Sanders are back for Aflac, this time with an all-new animal character to star opposite the iconic Aflac duck. The “Gap Goat” represents the gap left by what health insurance doesn’t cover, making him the perfect rival for the duck whose mission is to close that gap. Learn more about the campaign here and here .
Dagger launched Crave TV for the “high” holy holiday, 4/20: a four-minute, twenty-seconds long social video made up of smaller, more snackable videos stitched together and made to look as though you’re continuously scrolling through old-fashioned linear TV. Crave TV offers a dynamic range of cultural appeal from absurdist comedy to nostalgia, video games, pop culture, and food. Some videos are visually mesmerizing animations; some are oddball sketches – all focused on how craveable Krystal is on 4/20.
Buffalo Wild Wings, in partnership with Dagger and Team Epiphany, engaged hip-hop artist Jack Harlow to promote the launch of its new Truffalo wing sauce on Instagram. A quick scroll through Jack’s Instagram and you’ll find a plethora of posts that scream luxury: cars, cash, Cartier frames, and more. Buffalo Wild Wings’ Truffalo sauce – made with real, white truffles – is just one more extravagant way for Jack to flex on the ‘gram; and for the brand, a keyed-in exemplification of its most decadent sauce ye
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