Description: Website of David Cochran, Dean at Newman University, data science nerd, etc.
Great visual analytics involves a sequence of steps which may be understood as both a science and an art. That sequence includes:
Each of these steps merits its own extended discussion. In this post, I’d like to draw attention to the seventh step: leveraging elements of good narrative to lead the audience to action .
To my knowledge, no one has discussed this more effectively than Cole Nussbaumer Knaflic. Her book, Storytelling with Data , is the leading book on the topic, hitting many of the preceding steps, and then driving on to leverage the power of narrative in the presentation of the story.