Description: David Stillwell - Professor of Computational Social Science at Cambridge University Judge Business School
psychology (2750) big data (1909) david (1514) cambridge university (43) stillwell (6) nottingham university (4) judge business school (3) david stillwell (2) the psychometrics centre (2)
Dr. David Stillwell Lecturer in Big Data Analytics and Quantitative Social Science Judge Business School, University of Cambridge Academic Director The Psychometrics Centre, University of Cambridge E-Mail: Twitter: @david_stillwell Linkedin: View Profile Google Scholar: View Profile JBS Faculty Bio: View Bio
My published academic research uses big data to understand psychology. I previously published papers using social media data to show that the computer can predict a user's personality as accurately as their spouse can. Follow up research found that personalizing an advert to the recipient's psychology is more effective than generic ads.
This research has important public policy implications . Do consumers prefer their online experiences to be customized? How should consumers' data be used to target them? Should regulators step in, and if so how? I have spoken at workshops organised by the EU Data Protection Supervisor, by the European Parliament's Science and Technology Options Assessment Panel, to the Bank of England, and to UK government regulators. My research has also been cited by many governments' national data protection regulators