Niklaus Gerber
Niklaus Gerber
Description: A simple but essential core set of rules to guide us towards better solutions.
We want to uncover better ways to build user-centered products and services. Our principles provide a framework which serves to align us with our goals and help us invest our time and money wisely. They are an essential but straightforward set of rules which guide us to better solutions.
We seek to understand their emotions, feelings and aspirations rather than making assumptions about what they want.
Every piece of functionality we add to the system should add value for our users.
Niklaus Gerber
Niklaus Gerber