Studio Lars Høie
Studio Lars Høie
Design and Strategy — Blog
Description: Wanda Grimsgaard om design og strategi i undervisning, media og forskning.
In my talk at Cumulus I encouraged designers to see design through the lens of strategy, process and problem solving, and business managers, innovators and developers to see the value of design, as a means for the company to realize its strategy and achieve its goals. It involves bridging the gap between strategy and design through – strategic development of design.
With strategic development of design, I mean that the process is rooted in the company's goals and strategies. Strategic design development requires the right methods for insight, analysis and strategy development, and the ability to incorporate this strategy into the design process and thus complete a task or solve a problem. The solution must help the company realise its strategy and achieve its goals, or other value creation.
The six phases process I present in the book Design and Strategy is universal and timeless. It is a process that is more robust against trends. All trends that come and go can fit into the model. I have created a rich toolbox of methods and models to support the phases. I'll show you the process and some examples of what's in between.
Studio Lars Høie
Studio Lars Høie
Design and Strategy — Blog