Luca van Grinsven
Graphic Design | Clara Lezla
Hybrid Constructs – Work smarter, not harder
Description: Artist exploring the self care, new food and wellness industries.
artist (37523) health (21452) fitness (17872) wellness (12825) 3d (9633) nutrition (6328) weight loss (4222) disease (670) self-care (592) new food (1)
I am a Romanian visual artist living and working in The Hague, NL. My output comprises computer-generated characters which are framed within static images, videos, and installations. They are usually taking care of themselves in a detached manner, their bodies contorting, being deformed, and performing themselves. Their dissociated selves illustrate a form of personhood that has subsumed the body to a regimes of control in the face of an uncertain world. I use these computer-generated characters to explore
According to the World Health Organization, health is not defined as the absence of disease, but as a state of complete physical, mental and social well-being. It’s no coincidence that the wellness industry has blossomed in the past 50 years, sculpted as it is by the economic mechanisms of neoliberalism and the subtle move from societal responsibility for one’s health and wellbeing towards individual responsibility. The wellness industry brings together several economic sectors, among which: personal care,
My work offers a critique of the pressure on the individual that wellness establishes. I believe that the pressure of choosing and safeguarding our health provokes a sense of guilt and anxiety. By focusing on our self-satisfaction, I think we end up in a situation where people feel constantly anxious, where bonds between people are broken down and any sense of solidarity is crushed.
Luca van Grinsven
Graphic Design | Clara Lezla
Hybrid Constructs – Work smarter, not harder