It was once explained to me that there are thousands of students who start off aspiring to be doctors. Those not clever enough to become doctors drift into other public health roles, but those who are not clever enough for that often go into the tobacco control industry.
This was in answer to my querying why I regularly read stuff from tobacco controllers which are too stupid for words. Either they lack basic comprehension of concepts such as behaviour and economics, or advance ideas so puerile that most 14 year olds should be able to see through them. Often I have imagined that some would not even have had the required intellect to be a driver in my transport company.
And today, we have seen a diamond-encrusted example of exactly this type of utter tobacco control stupidity.