Description: A service of Indian River Magazine Inc.
Vero Beach Sebastian Fort Pierce Port St. Lucie Jensen Beach Stuart Palm City
Long known for our world-famous citrus, St. Lucie, Martin and Indian River counties became known as the Treasure Coast after the discovery of riches off our shores in the 1960s
There was a time when our three counties had no special name other than, perhaps, Indian Riverland. St. Lucie, Martin and Indian River counties were defined by their principal towns, which also served as their county seats – Fort Pierce, Stuart and Vero Beach. There were no other towns of any consequence in the region. Fort Pierce, Stuart and Vero were distinct, mostly self-contained communities linked mainly by U.S. 1 and high school football rivalries. Vast amounts of undeveloped land lay between each cit