The Secrets & Science to Successful Brand-Response Marketing
Here's a current customer upsell piece we just completed for eBay Motors using digital variable printing and a clear poster tube. Note that the entire piece was printed digitally on both sides, so each version was fully customized to the recipient.
We personalized the target's name and company name in the piece and rolled it so it shouted right out of the tube to the recipient. They couldn't ignore this one! And in fact they didn't call volume shot up 25% when we dropped this.