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2023 Downtown Small Business Award Winner

Dave Thomson, myFM St Thomas

Guess who’s spending serious money on travel these days? Baby boomers. According to Canadian Tourism Research Institute (CTRI), the baby-boom generation is poised to become the main travel market in the next decade, by spending roughly $35 billion annually. Where are these explorers headed? Expedia.ca asked 1,000 real Canadians the top destinations they’d recommend. After filtering by the baby boomer age group, we found a few patterns. These seasoned explorers want coastal views, good wine, and a dash of no