Description: Dragon Trail International has a deep understanding of the Chinese outbound travel market, the Chinese digital landscape and affluent Chinese consumers. We were one of the first digital marketing agencies to recognize the significance of the Chinese outbound travel market to international destinations.
wechat (65) online travel (31) weibo (19) china digital marketing (6) china social media marketing (5) travel trade marketing (2)
We create digital solutions to propel your expansion into new markets, connecting you with new customers and partners. With more than a decade of experience, our international team of digital solutions and marketing specialists helps leading brands around the world to become more globally connected and competitive.
Our 2021 Chinese New Year video campaign for PromPerú used the concept of “travel memories” to inspire travelers and remind them that Peru is waiting for them. Results include +7.5 million video playbacks across WeChat Channels, WeChat, Douyin, and Weibo, and +50,000 engagements.
For the third edition of Visit Sweden's China Travel Academy (CTA) training program for travel agents, Dragon Trail updated the course's technological platform from the earlier H5 style to a WeChat mini-program. The mini-program combines a CTA course with five modules about different parts of Sweden, and a CTA Live webinar platform. It is available for Dragon Trail's database of more than 60,000 registered Chinese travel agents.