Description: News tailored for sneaker connoisseurs and web3 enthusiasts.
Its been a crazy week for sneakers in Web3! Nike made headlines when acquiring luxury brand, RTFKT, and is now launching their own Web3 venture, called Dot Swoosh. Dot Swoosh allows members to “mint” their name on a digital Nike Tag (non transferable), and build their collection via their online portfolio. The first collection it titled “Our Force 1” (OF1). Early adapters and those who participated in online events had a 1/3 chance of receiving an airdrop of 1 of 4 posters. Those who got lucky with an OF1 p
As previously mentioned, Nike is now calling the shots at RTFKT, which has brought on some mixed reactions. Overall, many holders are dissatisfied with the delayed deliveries and lack of communication. That along with Blur farming has created a low entry point for many people to now join the RTFKT ecosystem. Nike, who is usually silent, even tweeted about RTFKT’s AF1 Forging Event, which can be seen here: https://twitter.com/RTFKT/status/1650531725351735296 . This is a good sign as Nike seems to be position
Nike isn’t the only big player in the Metaverse though! Adidas has been gaining a lot of momentum on their project, ALTS, originally known as Adidas: ITM (Into the Metaverse). Though Nike purchased RTFKT, Adidas went a different route, and partnered/ got sponsorship from 3 of the other biggest names in Web3: gmoney, Punks comic, and Indigo Herz (from BAYC). We will get into this later, but its not just Nike vs. Adidas, its also RTFKT vs. Yuga. RTFKT’s biggest PFP project to date is CloneX, and many are joki