Description: CannabisInsights Powered by Vividata provides almost 280 variables that describe consumer behaviours, preferences and attitudes towards cannabis.
behavioral targeting (9) consumer behaviour (8) user behavior analytics (5) behavioural data (1) cannabis data (1) marijuana data (1)
CannabisInsights Powered by Vividata projects how consumers view and use cannabis at the neighbourhood level. Based on the Cannabis Study by Vividata, it helps inform governments, retailers and producers looking to enter this rapidly emerging space. The database consists of 335 variables used to build consumer profiles at the postal code level that describe behaviours, preferences and attitudes towards cannabis. By linking this database to our PRIZM segmentation system, or other data products, analysts can
Since cannabis legalization in 2018, cannabis consumption has had a few years to become more mainstream with new consumption methods and usages. To reflect that, CannabisInsights 2021 has added an Edibles category as well as understands the more discerning cannabis customer by adding important purchasing factors that are inline with shopping for a grocery item.
Customer Profiles: Discover where likely cannabis consumers live and see how consumption varies across different segments.