Description: Moving towards the integrated future of Innovation and Business Ecosystems | Ecosystem design, thinking and application for business innovation
innovation ecosystems (5) ecosystem design (3) ecosystem thinking (1)
The theory goes you identify an Ecosystem of like-minded businesses that share a common need to solve a vexing problem, challenge or concept. Then, one party sets up a platform or gains the agreement of one already available, a neutral platform, to use it. Hence, it has all the technology, governance and structure to enable the group to communicate, exchange and build the (emerging) solution to work and then have the structure for it to (rapidly) scale.
The marketplace, the third part, often gets left to last when those achieving this new solution realize it needs a place for actual exchange, a thriving buyer/seller market.
Today, we have witnessed a rapid expansion of the Marketplace on offer. Marketplaces are increasingly being stretched, and the boundaries of their understanding keep extending. We have moved from simply listing, though, to transactional marketplaces ( travel, delivery), full-stack marketplaces (on-demand services- Uber), Market Maker (for homes, cars, jobs) into eCommerce(fashion, groceries) and Direct-to-Consumer( food, banking, wellness, lifestyle and eyewear)