efrenmacasaet.com - Efren Macasaet - Senior Full Stack Developer | Vancouver, BC Canada

Description: Senior Full Stack Developer in Vancouver with expertise in React JS, Next JS, AWS

analytics (2765) aws (1397) docker (766) reactjs (454) nextjs (316) google analytics (235) tailwind css (225) material ui (36) github actions (9) senior full stack (1)

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I am a Product Leader with 6+ years of experience in building products around the world. Recently, I've focused on Data products particularly Experimentation, Attribution, and Incrementality as a platform. Prior, I've held a position of (fullstack) engineer and have built products for global companies such as CNN, A+E Networks, Singapore Press Holdings, Pizza Express Hong Kong, Magnus Carlsen, and South China Morning Post.

Define product vision and strategy of the experimentation platform based on customer needs and aligning to company's strategic initiatives. Conducted company-wide customer journey workshops for Product Managers, Analysts, and Engineers to identify opportunities. Simplify the architecture of the platform to streamline processes and provide a centralised end-to-end solution.

Implemented a company-wide dashboard and alerting to regularly monitor the funnel health of the mobile apps. Presented business cases to improve app loading time, improving filters and sort usage, and region-specific enhancements.