Description: Thoughts on marketing in the twenty-first century
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What’s a marketing columnist doing writing about politics?
Politics has permeated our nation’s soul and consciousness and drives many of our actions, including purchasing. And since this column started six years ago, I have been preaching a simple message: success in marketing relies on empathy and creativity.
It is through the lens of empathy I will present my case. You can agree or disagree. We still have free speech in America. But know one thing–– without vigilance, our freedoms may be temporary.