Description: GEB GmbH emphasizes empowering innovators to craft human-centered health innovations through meticulous human-centered research. Their methodology prioritizes understanding users' needs, preferences, and behaviors to develop truly beneficial and accessible solutions. Their goal is to bridge the gap between innovation and users, ensuring advancements deliver tangible benefits and seamlessly integrate into society, ultimately enhancing quality of life for all.
The outbreak of SARS-CoV-2 (coronavirus) poses a major challenge to health care systems in many countries. Despite great uncertainty about the success or failure of measures to protect the population and avoid overloading the health care system, decision-makers are forced to make far-reaching decisions. A balance must be struck between public health, business and civil rights. The acceptance of restrictive measures depends strongly on taking into account the preferences of the affected population groups. Ho
To elicit the preferences of the population, we designed a Discrete Choice Experiment (DCE). A DCE is an econometric approach for determining preferences for characteristics (e.g. price) and levels of characteristics (e.g. 10 € or 25 €) of products or services. The participants in the experiment are given several different alternatives to choose from in hypothetical choice situations. The alternatives are described by different characteristics and its levels. The attributes in our research study represent e
Further information about the method: Choice Experiments to Quantify Preferences for Health and Healthcare Experimental measurement of preferences in health and healthcare using best-worst scaling: an overview Experimental measurement of preferences in health care using best-worst scaling (BWS): theoretical and statistical issues